Marketing Manager

Department
Marketing team: Head of Marketing, Marketing Manager, Development & Marketing Assistant
Reports to
Head of Marketing
Working pattern
Full Time
Hours
40
Salary
£35,000
Application deadline
02/12/2023
Interview date
Start date

Summary of the role

The Marketing Manager will implement and help develop a new marketing and communications strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.

Understanding the needs of current and prospective students and pupils and their parents, and being able to identify marketing plans and initiatives which will enable ArtsEd to meet both the long and short- term needs is a central aspect of the role.

The Marketing Manager will lead in the planning and implementation of creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.

The Marketing Manager will be responsible for the continuing development of ArtsEd’s reputation and profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.

In addition, the Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent and compelling across all platforms.

Design & Video

Create promotional and advertising material using adobe suite(InDesign, Photoshop, illustrator or similar software)

Design and create in-house digital and printed materialSupport the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.

Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.

Lead on the design and production of all promotional materials. including production images/videos and all associated collateral, prospectuses, Grad Books and any other print requirements, including working with relevant staff to devise clear briefs and liaising with the external agency

Ensure all printed information is accurate, up to date and relevant.

Identify opportunities to keep ArtsEd’s visual identity fresh and oversee resulting photography

and videography requirements.

Ensure ArtsEd embraces and celebrates diversity and inclusion through all marketing

touchpoints.

Work proactively with staff and students across the Schools to identify news stories, create

necessary content and disseminate through appropriate platforms.

Develop and manage image library including liaising with relevant staff to select images, co-

ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling

external requests for images.

To be the lead staff member in terms of content creation ensure all work completed including

from direct reports and external agencies is completed to the highest standard.

Ensure all touchpoints communicate ArtsEd visual identity. Working with the Head of Marketing

to review and implement ArtsEd brand architecture structure.

Recruitment

Lead on the implementation and delivery of a robust marketing and communication strategy to optimise student and pupil recruitment across the whole organisation. This will include:

Building on existing digital and print activity to maximise its reach and impact against all of our target audiences, including digital and print advertising.

Managing a programme of recruitment focused events and activities, both virtual and face-to- face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.

Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.

Overseeing the production of all relevant collateral. Social Media

Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy

Create engaging and content drive social media assets.

Oversee and a schedule the delivery of day-to-day social media content

Launch as short form video content strategy for all platforms with aligns with the Marketing and

organisations strategy.

Be the expert in understanding movements regarding social networks ensuring ArtsEd has a

presence and brand building content on the right platforms.

Website

Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:

Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.

Identifying opportunities to create and update brand focused content Market Analysis/Planning

Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.

Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.

Events

Support the Marketing Team in the delivery of a programme of events

Other

Carry out any other duties as reasonably requested.

Commitment to equity, inclusion and diversity

Line management of direct report